What I Learned Outside Accounting That Helped Me Grow as a Financial Analyst in Pampanga
- Erika Jade O. Lustre
- Jul 14
- 4 min read

Have you ever felt guilty for stepping away from your career path, even just for a while? I used to think that every move I made had to be straight, no detours, no delays. My goal back then was simple: find better accounting jobs in Pampanga and work my way up to become a CPA.
Way back in 2019, when I accepted a marketing job after two years of working as a junior accounting clerk, I really thought I was making a mistake. I felt like I was going off-track, and I told myself “pa-curve na ako sa career ko” and maybe even delaying my future.
But here’s what I didn’t expect, that move outside accounting? It helped me grow in ways I never expected.
Marketing wasn’t just a break, it was preparation. I learned skills I never got from my accounting classes. I became more confident, more strategic, and better at explaining numbers to people who aren’t accountants. And when I finally returned to finance as a financial analyst, I didn’t just come back, I leveled up. Let me share how that unexpected shift helped me stand out in my career.
Presenting Finance Beyond the Accounting Department

In 2022, when I became a financial analyst, I thought my main job would be analyzing numbers and forecasting trends. At the time, I had just transitioned back into the world of finance jobs in Pampanga, and I expected the role to be all about spreadsheets and reports. But I quickly realized that explaining those numbers, especially to people outside of finance was just as important.
With the background I had in marketing, I had already learned how to speak in a way others could easily understand. Here’s how that made a difference:
I became the "translator" in meetings.
Instead of throwing around terms like “EBITDA” or “cash flow variance,” I learned to explain things in a way that made sense to the sales or operations team. Suddenly, they were listening more and asking better questions.
I presented data with clarity and confidence.
Back in marketing, I used to pitch campaign ideas and report ROI to clients. That helped me build confidence when presenting financial models and budget forecasts to department heads. I wasn’t just reporting, I was telling a story with the data.
I understood how different teams thought.
Since I had worked in a creative, fast-paced team before, I knew how to adjust my approach. I’d simplify charts, focus on what mattered to them, and anticipate the kind of financial insights they actually needed.
I learned to listen first, then analyze.
Marketing taught me to pay close attention to what people value, what matters to them, not just what the numbers say. That habit helped me ask the right questions before diving into data, making my financial reports more relevant and actionable.
Those “soft skills” turned out to be powerful tools and they were never covered in any of my accounting subjects.
What Marketing Taught Me About Financial Budgeting

Back in 2019, before I entered marketing, budgeting for me meant making sure expenses matched. That’s it. But in marketing, I had to manage budgets creatively, align spending with goals, track ROI, and think ahead. It was a completely different world from what I expected when I first started browsing accountant job openings and imagined myself focused only on numbers.
This shift in mindset helped me approach financial analysis with more strategy:
I learned to ask "why," not just "how much."
When analyzing costs, I didn’t just look at numbers. I started questioning the impact like is this expense generating enough value? What’s the return?
I forecasted trends, not just tracked history.
In marketing, we had to anticipate what would work next quarter. This habit helped me when creating financial forecasts and scenario plans.
I made data-driven decisions feel less intimidating.
Marketing trained me to use numbers to support ideas, not shut them down. So when I evaluated business strategies as an analyst, I looked at data as a tool for smart planning, not just something to “prove someone wrong.”
I became more comfortable managing risk.
Creative campaigns involved trial and error. That taught me how to assess financial risks and prepare contingencies, skills that are crucial in corporate finance.
In short, marketing sharpened my financial instincts in ways I never expected. It taught me to think like a strategist, not just a record-keeper. That experience became a major advantage when I returned to more traditional finance roles from hiring accounting in Pampanga, where companies now look for professionals who can bridge financial accuracy with business insight.
Why Stepping Out of Marketing Was the Best Move for My Finance Growth
Looking back now in 2025, I no longer see my career shift as a delay, it was a deep dive into skills I didn’t know I needed. While some of my peers stayed on the traditional accounting path or went straight into roles from jobs in Clark, Pampanga listings.
I explored a different side of business that made me a more dynamic finance professional. That step outside the field helped me return with new strengths: better communication, sharper strategy, and a mindset that connects numbers to real-world outcomes.
To fellow Filipino job seekers out there, especially those in accounting, don’t fear career pivots or feel pressured to follow a straight line. Sometimes, the most unexpected roles shape you in the best way and give you the confidence to come back stronger than ever.
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